That’s right. Also more time than you employed folks happen to be working.
“Citing a new Ipsos OTX study of 7,000 online consumers ages 13 to 74, Friend said that thanks to smartphones and laptops, people are now spending one-half of their waking days interacting with media, and have increased their media consumption by an hour per day over the last two years. That’s more time than they spend working or sleeping,”
The implications of this are obviously momentous for social media advertising. According to a recent 2010 study, the average American watches only four hours of television a day, compared to over eight as recently as 2006.
So, is it the multimillion dollar television campaign consumer products manufacturers want to look at, or the riskier but much more rewarding social media campaign, with easily accessible analytics, clickstream and continuous presence?